Websites all around the world are written using mark up languages such as HTML (different versions of it); these languages allow the web designer to include any form of text or multimedia features. It also allows the user to specify the style /appearance the resultant website must have. Just as any normal language would have grammar and vocabulary, HTML also has a regular specified set of codes which have to be adhered to as you build the website.
So the first step of laying the foundation for your website would begin with conversion of static PSD files into HTML. In simple terms, slicing PSD or Photoshop files into the web friendly HTML codes results in the creation of interactive and dynamic websites for the business. The effective functioning of a website would begin at the perfection of HTML codes written at the foundation level of building the website.
As we proceed, it is important to remember that content written normally cannot be error free all the time; it is also possible that web pages are written using a different version of HTML also come with errors. Therefore W3 (World Wide Web consortium) came up with a concept called validation. In specific, the Mark up validator checks if the html code written on your web page complies with the standards set by the W3 Consortium and reports discrepancies. As we begin converting files from PSD to HTML,it is important to remember that all browsers are programmed to accept any new website hosted, however “grammatically” incorrect they are and tries to make an informed, educated guess on the intent of the website s presence. HTML validation helps your web page in the following ways-
- Cross-browser and Cross-platform compatibility-
It is quite possible that you are able to create a web page for a particular browser which does not throw up errors in the HTML coding done. However, this could be due to an existing bug or flaw in the browser. For yet another person who uses another browser to view your website may end up with a faulty webpage. Further, it is also possible that the browser you used may come up with future debugged upgraded versions. Now your web page may appear broken while people have moved on to using newer versions as against the existing ones. A Validation exercise will ensure that the web page works effectively and uniformly across all browsers.
- SEO Impact-
A search engine is already entrusted with the task of searching for optimal keywords in your website and aiding accordingly during the search process. Typically in the case of errors on the web page, browsers try to compensate it in various ways. Either the broken elements are ignored or assumptions are made upon what the designers intended to achieve. This way there is a good chance on you losing out on indexing of the web page appropriately.
- Your web page is rendered effectively-
Error free HTML codes ensure that the web pages are rendered faster and effectively across all browsers. This comes in handy especially if you have dynamic web pages; where validation helps in monitoring the HTML output of the codes written.
A poorly coded website is a liability to your business and greatly affects your marketability. It merely shows the sloppy work of the web designer or your incapability of having to hire a capable one. Hence testing the website if it works on all browsers and platforms in use, brings about goodwill to the website and your business.