Your website is the window that opens a world of opportunities for your business in the web; it is the “face” of your organization establishing your brand image and acts as an interface between your business and the customer. Over and above just acting as a superficial component, the scope of websites has further branched into marketing goods/services; in fact this is slowly evolving to be mainstream objective of websites. To market the contents of your website effectively, the visibility of your website has to grow in other words it will have to climb to a reasonable position in the search engine results page (SERP). With a steady influx of new websites and growing complexities in content, the concept of SEO or Search engine optimization has begun to gain importance.
What is Drupal?
Drupal is one such powerful open source content management system (CMS) which can be deployed on large, complex sites; it powers a lot of the busy sites on the web. Drupal as a CMS can be customized to accommodate changes and provides a wide range of visual website designs. Any kind of customized functionality/changes can be incorporated in the user interface without actual programming thus reducing bringing down your dependency on external service providers.
Drupal works best for SEO – reasons.
- Drupal comes in with built-in tools for automating SEO on content directly, it also extends into providing control over each element of the website making provisions for changes whenever required. Complete control over the URL while rendering it search engine optimized. It also provides you with the options of automated user/search engine friendly URLs based on the type on content on the website.
- Error free content makes a mark with search engines- Drupal’s built-in version control allows you to save new versions of any editions in content; it also allows you the option of wanting to revert to the previous version simultaneously.
- Drupal s built-in taxonomy or the categorization system allows you to organize and tag content with keyword-rich terms. However drupal may limit itself to certain content types only; it is still an infinitely flexible system. Drupal’s advanced taxonomy features would allow you to rank long-tailed keywords that make up a more effective SEO campaign.
- Drupal was designed for community-based websites an comes with a strong and defined user role with access control functionality.
- Drupal is better integrated with Google Analytics; it uses the free Google Analytics module which can dynamically show / hide analytics code based on several aspects including if the user is logged in as an admin. You may also choose not to track certain sections of the website or certain user types and cache the Google Analytics code locally as well. Now this will positively influence your page load times.
- The page title is a crucial on page activity which will improve the SEO of your website. A page title in a web page is that which summarizes complete details of the website. It basically reassures the visitor on the fact that he is on the right track so far! Now Drupal can generate a page title with just the site name/ site slogan of the front page and the node title for other nodes separately, when it comes to more complex content, rearrange the automated page title for the reason of SEO.
- Most of Drupal modules (such as the call plug-ins, add-ins, or widgets – modular pieces of code that can easily be added to the website) are free of cost, is that not exciting? Any functionality can just be installed without a hassle. You will just need to go to Drupal.org, click on the “download” tab, and have a field day really!
All set to get started with Drupal SEO for your website? Read just a little bit more.
All you will need to do is proceed to download the Drupal SEO checklist module, drop it all into your sites/all/modules folder on your server, and switch it into “on” from the modules admin page. Read through all the simple, step-by-step instructions, and kick start an effective SEO program on your drupal powered website!