The advent of smart phones and other internet related mobile devices not only means users access business websites based on recommendations and social apps on the go, but also email; the most preferred mode of communication in the world of business. Creating emails designed specifically for mobile users has become an integral function in establishment of a stronghold for businesses on the web. A lot of us would have tried looking at a marketing email on our smart phones or tablet, but in a lot of instances struggled to zoom in on a particular aspect of the mail ; further attempting to  access a link which is too small to single out with our fingertip. An average mobile email can certainly be frustrating, but then what is the way out of the situation?

Enter Responsive email design – Conversion from PSD to Responsive Email Template

Conversion to responsive email design is not a mere redesign; it is a whole new method to approach a given email content. On the same lines as how responsive design has forced web content managers to scrutinize the context /user experience with respect to the content presented, responsive email design poses demands leaning towards a complete re-examination of email strategy in itself.

Well basically, Responsive email design is that method which dynamically adapts the content as well as the layout of an email depending on the device from which it is being accessed, desktop or mobile device. Consider the following examples of viewing an email on a desktop vis a vis of that on a desktop/laptop screen-

Viewing the regular email on a smart phone while attempting to balance a complete schedule there is quite a chance that a lot of required text and great detail tends to get overlooked. Fortunately, Responsive emails help you overcome this difficult and renders the email the way it would by and large on a regular screen. Keep in mind the following handy tips while you make a choice –

  • Remember the focus of your email is most often to drive readers to your website, so a responsive landing page becomes a mandate.
  • Ensure your call to action is clear.
  • Before you float the campaign ensure you have adequately tested it.
  • Depending on your target audience as well as the products or services that you are selling optimal viewing of emails on your mobile can account for a high percentage of your overall opens.

Remember the following while you convert from PSD to responsive email design-

1)      Design for the smallest of screens. -The key challenge in responsive web design is to make content friendly across screens and users.

2)      Ensure that arrangement of vertical layouts is as carefully done as the horizontal ones. The fonts need to be legible on all screen sizes and that text layouts are not haywire! Visual content that is down sized may not make sense, so cropping or swapping images maybe advised rather than resizing them.

3)      Make sure that you direct the links inside mobile emails to responsive landing pages only!

4)      Ease of navigation is needed-Instead of trying to fit say a category menu or other large content on a small screen, reduce it and increase importance on key elements, such as merchandising zones. Make sure all buttons need to be large and easy for touch.

5)      Focuses on content- learn to eliminate any content that may not be needed for mobile users. Remember that mobile emails shouldn’t function like websites but should just be teasers that redirect readers to more exhaustive web resources.

6)      Check statistical information and pay attention to customer preferences- Pay complete attention to what they are looking for.

7)      Be sensitive to responding- Consider giving your customers the opportunity to contact you on the spot with maybe a click-to-call button. Exercise this option only if you can extend immediate response and competent customer service though!

Responsive emails allow your subscribers to access information on the go irrespective of device/ browser hassles! Further responsive emails load faster on mobile devices, so you can virtually eliminate issues of slow picture uploads or any other hang up. Remember if your customer is happy, it would reflect on your business! Would it not?