Ecommerce has steadily continued to climb to be one of the most reliable and preferable means to purchase goods/services on the internet; paving way for innumerable number of businesses to mushroom in the internet and utilize the endless possibilities it offers. As this concept of ecommerce evolves in terms of its standards, ideas and applications, the focus has now shifted to strengthening the online presence of your business!

Now this requires a dynamic and dependable form of content management for your website; a strong CMS has become less of an option and more of a need! The function of a CMS is to make the process of updating and uploading your content simpler and easier while giving you the added bonus of being able to easily create an automated website. Here are a few basic factors you must consider before you choose a CMS that fuels your ecommerce site-

Some basic points you would want to consider before you choose an ecommerce CMS –

  • Complicated payment gateway coupled with cumbersome navigation is a sure shot recipe to disaster; Further greater the support for multiple payment gateways more popular your site gets.
  • Availability of rich shopping templates with flexibility in customizing the existing collection.
  • Ease in transfer lot of content from an existing installation is a must; absence of any direct import feature within your new ecommerce CMS can be daunting in especially if content sizes are huge.
  • A powerful reporting module drives the entire ecommerce engine thus helping you expand your business. Your choice of a CMS must include both a product sales reporting module as well as a general overall web analytics module.
  • Finally, compatibility across with almost all operating systems as well as browsers is another major consideration.
  • SEO friendliness.

Consider the following table with most popular CMS choices for an ecommerce website development;

 MagentoPrestashopShopifyVirtuemart
IntroductionOne of the most popular eCom solutions. 150,000 websites use it. Offers support for mobile ecommerce, comes in various versions, including a hosted solution and an enterprise version. Allows multiple store management with one admin panel.Offers just the most essential and frequently used features. Also allows multiple stores management via one admin panel.Easy to use hosted e-commerce solution that lets you create your online store within minutes. Comes with secure shopping carts, beautiful e-commerce templates as well as web hosting.This actually is a component or Plug-in) for the Joomla! CMS. Can be run as a Shopping Cart, or in Catalog mode. Installation of Joomla! Is a mandate first.
Product displaymultiple images per product, options to zoom in, display of related products, wishlist options, refer to a friend options, product option selection, stock availability etc.Offers multiple images per product, options to zoom in, display of related products, wish list options, refer to a friend options, product reviews.Easy to add, list, edit, and organize products, Drag-and-drop ordering of product images is available.Latest product display, display of top ten ( almost sold), easy sort and search options
Inventory managementMultiple variants for each product allow options with unique inventory tracking, prices, weightsEffectively manage a large set of products with bulk uploads and updates. Easy to change product attributes. Able to take manufacturer’s product list /upload directly to shopping cart.“Order tracker” and “inventory editor” are key features. Add products one at a time or bulk-import all products from an Excel or CSV file. Sorts products into collections/smart collections.Stock warning display, virtual stock details given (ordered but not bought)
Shopping cart/User InteractionLayered navigation, creation of filters with attributes. Uses advanced Solr system for searching. Uses persistent shopping technology. Single login facility.One page checkout, log on option as guest or create account. Saved shopping cart configuration –time defined. Gift message/wrap optionsProvides a reliable and secure shopping solutionGuest checkout is anonymous, single click and multipage checkout.
Payment Gateways.Integrated with a variety of major payment gateways including PayPal. Accepted payments using checks, money orders, purchase orders, and gift cards. Other payment extensions are available through Magento Connect.Integrated with authorize.net. With automatic tax calculations. Payments accepted via credit card, checks, and wire transfer.Integrates with over fifty payment gateways for credit cards.PayPal, SystemPay, Payzen, Klarna, Cash on delivery included
SEO and marketing
  • Customized meta keywords, descriptions/ titles for each product and category
  • Auto-generated site map and Google site maps

 

Customized URLs, allows installation of Google s site maps, auto generated site maps, meta information for products/categories, dedicated URLs for each products with tags for each product.Allows best practices like customizable H1, title and meta tags. Automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.Integrated by default.

Further, it is important to consider factors such as free trial period offers, service back up, responsive features and ultimately how friendly a particular CMS is to the business owner himself post its installation. Choose the correct content management system that will work for your business!