A standout difference between a simply great website and a good website boils down to the user experience offered by either. And user experience largely banks on the page loading time taken by a website. While an appealing Website design and a content to match are crucial, it is important to remember that this also slows down the speed in which a web page loads. The right match of design content and a speed optimized web page is what makes your website gain popularity with your target audience and also bring about superior performance.

The page loading speed also plays a role with respect to ranking in the search engines; especially with a shift to super fast broadband and high speed internet the tolerance for websites that do not load within a standard time is beginning to dip. The kind of money and time invested into creating a website that fetches you rankings also warrants the same resources to focus on website that loads within no time at all!

website page speed optimization

Read on for some tips on page speed optimization: –

1. Focus on content which requires user attention during a page load request, reloading complete content (which will include images) with each request slows down the overall performance of a webpage. For example as against loading all images when a user first visits the web page, display thumbnails of the images and when a user clicks on a thumbnail the full size can automatically be loaded.

2. As against using inline JavaScript and CSS files, placing them as external files which will large decrease the rendering time of a given web page. The load on the browser is reduced and brings about easy site maintenance also.

3. Have a local cache system in place; the content is created only one time every time the page is visited by your users is simply fetched from a local location. Caching systems refresh their caches from time to time depending on how you set it up and so any content update is also cached accordingly. Further database caching and server-side scripts caching systems can also be installed and utilized accordingly.

4. Resizing images is better when carried out using image editor tools as against HTML. This is because, the file sizes of large images will always be bigger than a smaller image. Images may be resized using photoshop and thus saved as a different file.

5. Use the right image format for optimization of file sizes without losing image quality. For example, unless you need the image transparency (alpha layers) that the PNG format has to offer, the JPG format often displays photographic images at smaller file sizes.

6. Code optimization is a must and it should be towards the end of a document, stick to using CSS for styling .Efficient codes automatically reduces file sizes of the HTML and CSS documents, and also makes it easier to maintain. Scripts getting loaded in the end of the page rather than the beginning allow the browser to render WebPages before it actually begins processing JavaScript. We pages are thus more responsive before the heavier JavaScript codes take over.

7.  Along with installation and using of caching systems, websites that use such systems will need to be simultaneously created caching as much as possible. Files that are cached by the web browser for future use is called Web caching . Browsers can cache CSS files, JavaScript files, and images as well. Over and above all basics, there certainly are multiple ways to ensure carrying out the caching process effectively.

You may want to check the performance of your website in terms of the page loading speed here – https://developers.google.com/speed/pagespeed/

The page loading time is the most crucial factor which determines the traffic directed towards your website; it is important to remember the fact an average users attention span on a given website is measured in seconds. Faster your web page loads greater the number of visitors to your website thus resulting in greater conversion and increased revenues.